March 25, 2020

Whether to continue with a mobile-friendly website or develop a specific mobile app becomes a key question for businesses as technology changes more with each passing year. According to Broadband Search, 58.8 percent of the world’s population accesses the internet, and mobile traffic is up 222% from 2013-2019. Knowing this trend will only increase, businesses are determining to define which option is the most productive way to engage more users and drive more traffic? Here are some differences to consider between a mobile website and a mobile app.