Why Customize E-commerce?

The first decision a company makes when developing an e-commerce business is: should the platform be customized or do we purchase already developed software? Choosing the right e-commerce platform is critical. While it may appear initially to be less costly to buy an “all-in-one/plug and go version,”  off-the-shelf software products often offer limited ability to customize and, in the end, can cost more time and money. Plus, with minimal creativity provided in design, your e-commerce site ends up looking like everyone else.

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Jonathan Gonzalez
The Importance of Using Predictive Analytics

The best way to describe Predictive Analytics is - it’s the practice of extracting information from existing data to determine patterns for predicting future outcomes and trends.  While it’s not a crystal ball into the future, it can forecast what may happen with an acceptable level of reliability. Here are four ways Predictive Analytics help businesses grow:

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Jonathan Gonzalez
Where to Start When Developing A Mobile App

With more than 2.2 million mobile apps available in the App Store today, there are a lot of choices. Executing due diligence to determine if your mobile app is needed or wanted is the first step. Start by answering the questions: will the app provide robust solutions, what is the best way to define its purpose clearly, and how will we position it in the market?

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Jonathan Gonzalez
Five Reasons Mobile Apps Are Important in 2019

Over two years ago, mobile apps accounted for nearly half of the global internet traffic and continued to rise again in 2018 rapidly. It is expected 2019 will be no different with more continued growth.  So when developing today's mobile apps, it’s essential for businesses to understand what users prefer, as well as identify why they choose certain apps. Here are five reasons why mobile apps will continue to be important in 2019 and the most effective ways to develop them.

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Jonathan Gonzalez