As technology advances users will see various emerging trends helping businesses collect useful data that increases the user experience and engagement. One of those is the usage of Artificial Intelligence (AI) and Chatbots in web and mobile applications. Innovations in AI and machine learning technologies are enhancing the features of chatbots. According to the Business Insider, the global chatbot market is expected to reach 1.25 billion by 2025. Here are four reasons why businesses are giving high consideration to these newer technologies.